Pretty Ballerinas launched their online boutique in 2005 and following an overnight success and huge demand, stores were opened in Mayfair, Belgravia and now Covent Garden. With over 1,200 styles, some 300,000 pairs are made each year. Pink, black and gold – its signature colours which symbolise "feminine luxury with a rebellious spirit" are combined with the rainbow spectrum of colours which characterise the SS11 ballet pump collection. The current collection also includes snakeskin print, Swarovski crystals, gold glitter and classic Chanel-style quilted pumps. Prices range from £99 - £300 and also available at www.prettyballerinas.com